Lifology

Sports management is a very enticing career opportunity, where professionals can exhibit their skills in the form of managers, public relations specialists, agents, coaches, and much more.

Having a degree in this sphere doesn\’t mean just an insight into the world of sports and health. It also introduces students to the world of finance, marketing, economics, business management, and leadership. Know that it isn\’t always necessary to be athletically gifted to pursue a career in this field. 

For those interested in sports as well as business, this is the perfect career track. 

Here\’s a list of job prospects you will have if you pursue your studies in Sports Management:

  1. Sports Agent

As a sports agent, you will negotiate the contracts for your clients (athletes or sportsperson) while finalising the contract details with sports teams and their endorsers.


Having strong verbal and written communication skills is key to excel in this position. Some experience in sales management will also go a long way. You will also be required to travel a lot.

2. Public Relations Manager

PR managers handle their clients\’ public image, in this case, sportspersons, by advising the client themselves and representing the client in public.
PR managers also organize and coordinate events, develop media influence, and create strategies to avoid negative publicity. PR managers help sportspersons create and develop an influential brand of their own.

3. Event Coordinator

Sports event coordinators have the task of finding suitable locations, scheduling, and budgeting for sports events. They also oversee risk-management issues such as crowd control and security and transporting clients to and from the event.

4. Merchandising

Sports merchandising is a booming business. With growing viewership and sponsorship of sports, this number may increase rapidly. Big as well as small players in this sector will need the expertise of a sports management graduate to handle work such as marketing, licensing, sales, and other day-to-day operations.